The choice of communication media at the trade fair depends on various factors, such as the target group, the goal of the trade fair participation and the available resources. However, here are some of the most important communication media that should not be missing at the trade fair of the future:



Social media channels such as Facebook, Twitter, LinkedIn and Instagram are now an important part of communication at trade fairs. They can be used to arouse visitor interest, promote trade fair participation and maintain contact with visitors.



Digital displays such as LED walls, touch screens or interactive displays can be used to attract visitors to the booth, present products and services and enhance the brand experience.



Virtual and augmented reality technologies can be used to offer visitors an immersive experience and to present products and services in innovative ways.



Mobile apps can be used to navigate visitors around the show, provide information about products and services, and communicate with visitors in real time.



Chatbots: Chatbots may be used to answer visitor questions, promote trade show participation, and provide visitors with a personalized experience.



Webinars and Live Streams: Webinars and live streams can be used to reach out to visitors who are unable to attend the show and give them an insight into how to attend the show.


By using these and other communication media, companies can arouse the interest of visitors at the trade fair of the future, enhance the brand experience and make trade fair participation successful.