Good trade fair follow-up is crucial in order to maintain and further develop the contacts made at the trade fair. Here are some steps that will help youI make up the follow-up to the trade fair:



Contacts made at the fair should be contacted immediately after the fair. A personal address and an individual letter can help to keep the contacts interested and build a trusting relationship.



The follow-up should be tailored to the needs of the contacts and convey a clear message. The contacts should be informed about the products and services presented at the fair and receive specific offers.



Contact details should be carefully maintained and updated to ensure that contacts can be reached in the future.



Documenting the contacts made at the trade fair and their interests can help to structure the follow-up in a targeted manner and to better understand the contacts.



A thorough evaluation of the trade fair participation and the follow-up can help to identify the success factors and to optimize the trade fair concept for future participation.


Through a targeted trade fair follow-up, companies can successfully maintain and further develop the contacts made at the trade fair. A personal approach, an individual letter and a targeted follow-up can help to keep the contacts interested and build a trusting relationship.

 

FOLLOW-UP